Underwriting Media Kit


2019 Media & underwriting Kit


WFDU(FM) began broadcasting at 89.1MHz to the New York Metropolitan area in August of 1971.

WFDU now broadcasts and streams in Hybrid Digital on HD1 – (RetroRadio Oldies), HD2 – (Eclectic Shows), and HD3 – (Student Programming). All 3 streams are available on our website: wfdu.fm  and on iHeartRadio, iTunes Radio, Tunein.com and on our free iPhone & Android apps. All shows are available on-demand on our website archives.

The station’s broadcast signal has a 50 mile radius of New York City which includes Northern New Jersey, the 5 Boroughs, Westchester & the lower Hudson Valley, Fairfield County Connecticut and most of Long island. The WFDU transmitter is located within the historic Armstrong Field Lab in Alpine, New Jersey. It is the site of the world’s first FM station, W2XMN, built by the creator of FM technology, Major Edwin Howard Armstrong. An output power of 3 kW allows WFDU-FM to have a potential reach to 8.2 million households. 

WFDU(FM) is on the air at 89.1MHz in the NYC metro area from 1:00AM to 4:00PM Tuesday through Friday and continuously from 1:00AM Saturday to 4:00PM Monday. WFDU(FM) streams audio over the internet 24/7 highlighting a variety of music genres.  

The mission of WFDU(FM) is to provide eclectic music programs not heard at our commercial counterparts., The objective is met through thoughtful music entertainment shows which from Monday through Friday feature our premier format; RetroRadio that includes classic pop from 1955 through 1980. This “comfort-food” music has been dropped from WCBS-FM in NYC, but still remains very popular in all age groups. On weekends we feature eclectic programming hosted by professional volunteers many of who are musicians in their own right.

In the Spring 2019 Nielsen ratings WFDU was honored to have over 78,900 listeners weekly with 6am-4pm strongest, especially with adults aged 35-54. The average time spent listening was measured at 1 hour!

WFDU, The Right Place To Be.............Worldwide! 

Underwriting Info

Underwriting donor announcements are available on individual shows or in entire formats. An Underwriting Donor Announcement is a factual account of the product or service offered by the donor with appropriate contact numbers and information. It is professionally produced to client specifications by WFDU with voice and music.

We offer the complete donor package as a 13-week buy in each format or show or smaller group announcements can be underwritten. Underwriting on WFDU is easy and inexpensive. We will work with your budget. The 13-week package is offered at a discount and varies depending on format or show.

Underwriting packages start at $500 for twenty-five 30-second spots

For more information on underwriting on WFDU-FM contact General Manager Kenny O'Boyle at (201) 692-2806, or email him at:
Kenny: kenob1@fdu.edu

 An online underwriting form is available on our website: http://wfdu.fm/Money-Matters/underwriting/

To: WFDU Listeners

From: Kenny O'Boyle, General2 Manager

Hello Listeners, I hope you are all doing well.

I wanted to check in with a quick update. On Friday we learned that a WFDU volunteer staff member's spouse had tested positive for Covid 19. Even though this staffer has not been tested nor hasn't been at the station in over two weeks, the University has decided to sanitize the station before allowing our essential staff members back inside. I am in contact with the staff member and wish them well.

We hope the sanitation process happens this week. Until it happens, I will not be able to pop in for live RetroRadio shows nor will we be able to refresh recorded shows. Some recorded shows may repeat from last week and we will expand DJ Hal's role supplying automated music programming.

We apologize for the inconvenience this may cause and hope you all understand. Once we get back inside the station we will experiment with different services and software that will hopefully make it easier for us to control the station remotely. With any success we will try to expand our programming options as much as possible.

We continue to work hard doing whatever possible to keep WFDU on the air during these difficult times. Thanks to all of our listeners for their continued support. Be well and stay safe!