Underwriting Media Kit


2019 Media & underwriting Kit


WFDU(FM) began broadcasting at 89.1MHz to the New York Metropolitan area in August of 1971.

WFDU now broadcasts and streams in Hybrid Digital on HD1 – (RetroRadio Oldies), HD2 – (Eclectic Shows), and HD3 – (Student Programming). All 3 streams are available on our website: wfdu.fm  and on iHeartRadio, iTunes Radio, Tunein.com and on our free iPhone & Android apps. All shows are available on-demand on our website archives.

The station’s broadcast signal has a 50 mile radius of New York City which includes Northern New Jersey, the 5 Boroughs, Westchester & the lower Hudson Valley, Fairfield County Connecticut and most of Long island. The WFDU transmitter is located within the historic Armstrong Field Lab in Alpine, New Jersey. It is the site of the world’s first FM station, W2XMN, built by the creator of FM technology, Major Edwin Howard Armstrong. An output power of 3 kW allows WFDU-FM to have a potential reach to 8.2 million households. 

WFDU(FM) is on the air at 89.1MHz in the NYC metro area from 1:00AM to 4:00PM Tuesday through Friday and continuously from 1:00AM Saturday to 4:00PM Monday. WFDU(FM) streams audio over the internet 24/7 highlighting a variety of music genres.  

The mission of WFDU(FM) is to provide eclectic music programs not heard at our commercial counterparts., The objective is met through thoughtful music entertainment shows which from Monday through Friday feature our premier format; RetroRadio that includes classic pop from 1955 through 1980. This “comfort-food” music has been dropped from WCBS-FM in NYC, but still remains very popular in all age groups. On weekends we feature eclectic programming hosted by professional volunteers many of who are musicians in their own right.

In the Fall 2019 Nielsen ratings WFDU was honored to have over 93,500 listeners weekly with 6am-4pm strongest, especially with adults aged 35-54. The average time spent listening was measured at 1 hour and 45 minutes!

WFDU, The Right Place To Be.............Worldwide! 

Underwriting Info

Underwriting donor announcements are available on individual shows or in entire formats. An Underwriting Donor Announcement is a factual account of the product or service offered by the donor with appropriate contact numbers and information. It is professionally produced to client specifications by WFDU with voice and music.

We offer the complete donor package as a 13-week buy in each format or show or smaller group announcements can be underwritten. Underwriting on WFDU is easy and inexpensive. We will work with your budget. The 13-week package is offered at a discount and varies depending on format or show.

Underwriting packages start at $500 for twenty-five 30-second spots

For more information on underwriting on WFDU-FM contact General Manager Kenny O'Boyle at (201) 692-2806, or email him at:
Kenny: kenob1@fdu.edu

 An online underwriting form is available on our website: http://wfdu.fm/Money-Matters/underwriting/

Latest from WFDU General Manager, Kenny O'Boyle

Hello everyone! 

I hope you and your loved ones are safe, healthy and managing okay during these unprecedented times.

I wanted to give you all an update, but unfortunately there is not much to update you on. The question I get more than any other from our staff and listeners is, “When will WFDU be able to resume normal, live programming?” Unfortunately, I do not have an answer to this question. Logically, I would have to assume that WFDU Staff will not be allowed back inside the station until the government stay at home restrictions are lifted. Who knows when that will be? Even when those restrictions are lifted, it’s still ultimately up to the university.

What can we do and what are we doing?

We are now accepting new material and recordings of past shows for our programs on HD2 and will begin airing those ASAP 

I speak on behalf of the entire staff and I’m sure many of you too when I say we all can’t wait to return to normal. We all miss doing our shows and most of all, interacting with you! Please be patient. We all have to be. 

I very much appreciate all of the listeners that have reached out via email, phone or Facebook. Overwhelmingly, the messages are positive and appreciative that WFDU is still on the air even in this limited capacity. It warms my heart to hear that WFDU can be a source of comfort during all of this.  

If you would like to reach out with any comments, questions or concerns, please do.

Phone: 201-692-2806 (Leave a message)
Email: wfdu@fdu.edu
Facebook: https://www.facebook.com/WFDURADIO/ 

Keep listening and thanks for supporting WFDU!


- Kenny